Tag Archives: ESMT

Business Education Evolved: MBA Programs on iTunes (European Edition)

Ever wanted to see what an MBA lecture was like, without paying thousands of dollars for it? Or are you curious to see if a popular business professor is really that great, or would you like to hear about some new research? Well, with iTunes, now you can.

Many business schools are starting to provide lectures, podcasts, and other resources for free or inexpensively through iTunes. Users can download them and engage them immediately, or put them on an iPad or iPhone and watch (or listen) on the go. Apart from being super convenient, these resources can also give potential students insight into what an MBA program is like from the inside, or just be rewarding to those simply seeking new ideas.

Keep in mind that these videos are not meant to replace the MBA experience (there is no infrastructure for interacting, at the very least;) but they can be extremely valuable nonetheless. Below you’ll find some of the best offerings from some top European MBA programs on iTunes. Note that to use these podcasts and videos, you’ll need to have iTunes installed on your computer, and to use them on the go, you’ll need an iPod, iPhone, or iPad.

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Interview: Francis Bidault of ESMT

Well, you can’t knock ’em for lack of ambition. Founded by 25 German corporations in 2002, the European School of Management and Technology (ESMT) wants to be the “INSEAD in Germany,” and they want to get there fast. We asked ESMT MBA Director Francis Bidault about the school’s plans and the German MBA market.

Francis Bidault (Photo: ESMT)

Francis Bidault (Photo: ESMT)

How would you assess the German MBA market right now?

There are lots of programs that are called MBA. The vast majority are either in German or bilingual. But only a handful are in English, and can really claim to be international. I could mention 10 or 15 names, and when we look at those programs that market themselves internationally – we are talking about 10 or 12, not more.

There are some quite good ones, but they are not yet in the rankings. I’d mention Mannheim, Koblenz (WHU), once in a while you see GISMA or Leipzig, and of course, ESMT. Those are the main names, but of course there are many more.

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