Daisuke Motoki (Photo: FIBAA)
So, if you can’t find many German MBA programs in the international rankings yet, where can you go to find out which programs are good?
Try the Foundation for International Business Administration Accreditation (FIBAA), which has been accrediting business programs in German-speaking countries since 2002. We spoke to Daisuke Motoki, head of accreditation procedures at FIBAA, about German MBA programs and how prospective students can use the FIBAA website to inform themselves.
Will some German MBA programs become “household names” internationally, like IMD or INSEAD?
I think so. Some of the schools, like Mannheim, GISMA, and WHU-Kellogg are already strong, internationally-oriented programs. First of all, they are taught completely in English, which is basically a prerequisite to be able to attract international students, as well as an international faculty. International orientation is of course not only of interest to foreigners; many Germans are also very interested and attracted to programs with this strong international focus.
Well, you can’t knock ’em for lack of ambition. Founded by 25 German corporations in 2002, the European School of Management and Technology (ESMT) wants to be the “INSEAD in Germany,” and they want to get there fast. We asked ESMT MBA Director Francis Bidault about the school’s plans and the German MBA market.
Francis Bidault (Photo: ESMT)
How would you assess the German MBA market right now?
There are lots of programs that are called MBA. The vast majority are either in German or bilingual. But only a handful are in English, and can really claim to be international. I could mention 10 or 15 names, and when we look at those programs that market themselves internationally – we are talking about 10 or 12, not more.
There are some quite good ones, but they are not yet in the rankings. I’d mention Mannheim, Koblenz (WHU), once in a while you see GISMA or Leipzig, and of course, ESMT. Those are the main names, but of course there are many more.
Hi there! This is the first in our series of interviews on MBA programs in Germany. Torsten Wulf directs the MBA program at HHL Leipzig, one of the top MBA programs in the country. We asked him why German business schools have taken so long to become competitive internationally.
Torsten Wulf (Photo: HHL Leipzig)
When will we start seeing more internationally competitive MBA programs in Germany?
I think that will happen pretty soon. We have a total of around 250 MBA programs. You have the leading schools: HHL, Mannheim, WHU in Koblenz, GISMA, ESCAP-EAP, and then you have a number of emerging ones. ESMT is doing very well right now, and I think in a couple of years they will be a major competitor because there is a lot of money behind it. Frankfurt Goethe Business School is saying that they are going to offer a full-time MBA program from next fall. A couple of the larger universities are considering setting up their own business schools, as Mannheim did. Aachen is doing that and probably Cologne will follow.