Brazil’s future growth potential has long been considered colossal. That future is arriving today, making it an exciting time for international students there. This according to Marc Burbridge, who teaches negotiation and conflict resolution at several universities in Brazil, as well as the Omnium Global Executive MBA program and Business School São Paulo
Why do international students come to Brazil?
In the new economy – well, this has been going on for about five years – but particularly today, it has to do with the fact that Brazil is playing such a leading role in the G20. And it’s an upcoming economy.
There’s an expression in Brazil – that Brazil is the land of the future, and always will be. Brazilians make that joke about themselves because it always will be, because they’ll never get there. But I think that the future is arriving today.
Why an MBA in Brazil? We asked Sean Carpenter, an American who is currently pursuing an International MBA at the Fundação Instituto de Administração (FIA) at the University of São Paulo (USP).
So, why Brazil?
When I was looking into MBA programs, I wanted to attend a school abroad. I had a desire to work in an emerging market, one of the BRIC countries, but I didn’t have a strong interest to live in Russia, India, or China. When I saw this program, I thought it was a great idea, especially since my undergrad degree from Georgetown is in Latin American Studies. So, I visited the school and talked to professors, and thought, this is a good thing. My goal is, after graduation next year, to find a job, and to live and work here.
My whole thing was, if I want to learn the language and learn the culture, and to learn about doing business in Brazil, I need to be there, live it, and do it. Sometimes, I think people will go to schools in the U.S. or Europe and they come to Brazil to do business, and they just aren’t as successful as they could be because it’s a different way of doing things here.
São Paulo’s Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas (FGV-EAESP) is one of five business schools in the OneMBA consortium. The OneMBA is an Executive MBA program where students attend classes and residencies on four different continents. Marina Heck, FGV-EAESP professor and OneMBA associate dean, explains the growing interest in emerging economies like her native Brazil.
How much of the OneMBA program is focused on acquainting students with emerging economies?
The program started with the idea of allowing international students to exchange their better practices. This client has been changing a lot recently, because interest in going abroad – specifically going to the United States or Europe – has decreased. We have been getting more calls from people interested in learning the Brazilian way, because they are interested in Brazil or other emerging economies.
And in Europe, we don’t just go to Rotterdam (where Erasmus RSM is located) for the residency; we go to Rotterdam AND Istanbul, because we think that Turkey is an exceptional example of a country that wants to be in Europe, isn’t yet, but is almost there. There are all these challenges that Turkey is facing that is very interesting to study from the business point of view.
When we go to Asia, we also spend a few days in India. We don’t have a member of the consortium in India, but we have a partner school that hosts a three-day residency there.