A recent Kaplan Test Survey had some informative facts about how b-school admissions officers research candidates’ online personas during the MBA application process. Particularly, the report said that 27% of admissions officers surveyed said that they searched the internet for applicants to learn more about them – and 22% admitted that they have researched candidates’ social networking presences, including visiting their Facebook profiles.
Furthermore, of the admissions officers who did snoop at social media profiles, 14% said that they found something that negatively impacted a candidate’s application. That candid photo snapped of you in an unbecoming pose after a late-night bender? That might look bad.
Social media has quickly become part of our daily lives, and can present problems if it blindly merges uninhibited social lives with our more structured business personas. Fortunately for MBA applicants, the large social media websites have noticed that people lead nuanced online lives, and have adjusted privacy settings accordingly. But still, there are some steps you can take to insure that admissions officers don’t find those incriminating photos.