MBA Programs for Luxury Brand Management
From Armani to Versace and Ralph Lauren, luxury brands accounted for over $200 billion in 2011 alone. And with surging demand from the emerging middle classes in countries like India and China, the industry is poised for more growth. An MBA in luxury brand management can lead to a variety of jobs in this sector, including roles like marketing managers, business development consultants, and brand managers.
Top Business Schools for a career in Luxury Brand Management
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NYU - Stern
From Madison Avenue to the Waldorf Hotel, New York City radiates luxury. Stern taps into this by offering a career path in “Luxury and Retail” – graduates of this MBA path have been employed by high-end companies like Burberry, Christie's, and Ann Taylor. View school profile
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Columbia
Together with the New York-based New School, Columbia offers a semester-long master class in “Design and Marketing of Luxury Goods,” where students learn about developing marketing strategies for luxury brands. Students can also make connections with the local luxury brands through Columbia's Retail and Luxury Goods Club. View school profile
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University of Bologna - Alma Graduate School
Home to brands like Lamborghini and Maserati, Bologna is a good place to be if you're interested in high-end, fast machines. But Alma's MBA concentration in Design, Fashion, an Luxury Goods covers more than just cars: students learn about marketing clothing, watches, and boats as well. View school profile
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SDA Bocconi
This school partnered with Italian jewelery company Bulgari to offer a specialized MBA track in Luxury Brand Management. Students in this track get hands-on experience in the field, with a two-month in-company project at either Bulgari or another luxury brand of their choosing. View school profile
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HEC Paris
Home to high-end labels like Chanel and Louis Vuitton, the City of Lights is a primary destination for those interested in luxury. With this in mind, HEC Paris offers MBA students the opportunity to pursue a certificate in luxury strategy. There's also a Luxury Club, where students can make connections with the industry. View school profile
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INSEAD - Fontainebleau
Luxury brand management is big at INSEAD – there's a Consumer and Luxury Goods student club; and brands like L'Oréal and Louis Vuitton regularly recruit grads. View school profile
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ESSEC
ESSEC offers a specialized MBA in International Luxury Brand Management, where students can focus on specific sectors, such as wine and spirits or fragrances and cosmetics. A two-month long field project provides direct experience with a luxury company. View school profile
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Monaco
The school's MBA program offers a luxury specialization that covers industry topics like e-commerce and consumer behavior. Meanwhile, the school also offers a specialized 16-month Master in Luxury Goods and Services program. View school profile
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NC State - Poole
Through a partnership with SKEMA, Poole offers a Global Luxury Management option as part of its Master of Global Innovation Management program. View school profile
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SKEMA Business School
Although the French school doesn't offer an MBA in luxury management, it made international waves last year when it started offering its tried-and-true MSc in Luxury and Fashion Management on its campus in China. View school profile
