DIRECTOR'S MESSAGE
Dr Y C Chan (曾淵滄博士)
BSc Nanyang, MA Lancaster
PhD Manchester, FIPC, MIIE, ABCS
"Management professionals need to frequently refresh their knowledge and keep up to date with the latest management and business developments in order to survive in the competitive environment. CityU's MBA programme offers you a unique life-long learning opportunity. It runs a 10-day Enterprise Diagnostic Residential Trip outside Hong Kong, normally in China. This is a real case study of enterprises, and is the first of its kind in the world. The 5-day Advanced Management Programme in the Haas School of Business of UC Berkeley, US also gives you a privilege and valuable opportunity to gain international exposure and learning experience in the United States. Everyone who participates in these trips will gain an invaluable experience."
"The MBA Project provides an excellent opportunity for participants to relate theory to practice and to demonstrate enhanced managerial competence through the investigation and analysis of a significant real problem in a chosen area of management operation or strategy, and by the implementation of appropriate proposals to tackle the problem. The programme also offers excellent value for money with a convenient campus location in Kowloon Tong."
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