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With the growth of the business society, people need to
better equip themselves to the needs of today’s
organisations. The Master of Business Administration
programme prepares students with the knowledge of
essential aspects of management, its basic disciplines,
quantitative approaches and techniques, and their
applications on business problem. GSM offers a
uniqueness in its programme. What’s unique about this
programme is that it does not only emphasise on the
academic issues but also the practical realities of the
business world today. GSM provides candidates with the
ability to manage people and ideas in order to think
strategically, making effective and efficient decisions
quickly, and acting as a visionary to move an
organisation further in a rapidly changing environment.
Knowledge from this programme would enable candidates to
raise the effectiveness of managerial performance by
developing skills in analysis, judgement and
implementation.
The purpose of this programme is to provide
comprehensive information to students of all the courses
offered with regards to the important aspects of
management and its application in confronting problems
in a business entity.
Based on the basic and also the specialisation courses,
this programme will provide an opportunity for the
students to further strengthen their knowledge in the
specialised fields being offered such as Finance,
Marketing, Human Resource Management, International
Business and General Management.
Specialisations:
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Finance |
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The Malaysian market is constantly changing. With
the uncertainty of the economic growth, candidates need to know how to manage changes and complexity.
Understanding the business portfolio is the most important constraint in a finance industry. GSM will
improve candidates' understanding in financial management, analysis of investment with the approach
on portfolio theory. |
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Marketing |
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Marketing realises the existence of customer
satisfaction, wants and needs. Customers are known
to have higher expectations toward products and
services and more choices than ever before. To
increase the customer’s satisfaction level, customer
relationship is vital to an organisation. To
establish a good long-lasting relationship with
customers, planning and developing strategies
becomes the main issue. With the marketing approach
that GSM adopted, candidates will learn the way
towards developing successful competitive
strategies, which can be applied to a wide range of
business situations. |
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Human Resource Management |
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Managing people at work is a key point for a
successful organisation. Candidates need to be
approached in the area of hiring, selecting and
training. GSM provides candidates with important
factors of managing people inside and outside their
organisation. Candidates will also be taught of how
to hold the company together. |
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International Business |
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Malaysia is growing rapidly as a developing country.
With its open market economic policies, Malaysians
are taking further steps in international business
and competing internationally. This is to ensure a
long-term growth for the country. So, to keep
abreast with the changing of business environment,
approaches on international business are taught at
GSM. GSM’s aim is to develop the skills of its
students to conduct business internationally.
Candidates can gain an international perspective and
experience from different cultures. |
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Corporate Governance |
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vi. |
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General Management |
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GSM-MBA Achievements: |
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7th
position in the Best MBA Schools in Southeast Asia
2004 (ranked as the no. 1 in Malaysia) conducted by
the Asia.Inc Magazine (September issue 2004). |
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7th
position in the Best MBA Schools in Southeast Asia
2003 (ranked as the no. 1 in Malaysia) conducted by
the Asia.Inc Magazine (September issue 2003). |
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Being ranked 9th Business School in South East Asia
by Asia.Inc Magazine (September Issue 2002).
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Being rated one of
the best in Malaysia and listed in the
Asia Best MBA Schools (Asiaweek 2000).
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